Our Global Network is dedicated to funding research and health education programmes into the links between food, nutrition, physical activity, body fatness and cancer risk.
Media1
Aim
Sustain increased coverage of public health and well-being and prevention of obesity and chronic diseases including cancer
Recommendations
All media:
- Emphasise news, features, and campaigns designed to promote public health and to prevent cancer, and put health coverage in context
- Give executives resources and authority to ensure that their writers and editors have, or know how to access, expertise in public health
- Distinguish between news and editorial coverage, and advertisements and other commercially sponsored material
Advertising and publicity media:
- Advise clients against campaigns that make misleading or unsubstantiated claims, or that promote unhealthy diets, physical inactivity, or overweight and obesity
1. Owners, directors, editors, journalists, and other opinion-formers from the lay, technical, and specialist broadcast, print, and electronic media and entertainment communication industries, and the advertising, publicity and public relations industries.
For more details see Chaper 8 of the Policy Report, which can be accessed in our resource downloads section.